COMMIT!Forum Breakout Sessions

Managing an Ethical Manufacturing Program in Asia Today

Changing times: labor shortages, ever-higher costs, increased government scrutiny, regulation and enforcement. Ms. Giblin would talk about the rapidly-changing conditions, primarily within China, where 75% of the worlds toys are made, and their effect on maintaining high standards of labor treatment, health and safety. Key to this is an understanding of the rising expectations of the new generation of factory workers, along with governments increasing involvement to ensure their well-being.


Carmel Giblin
ICTI CARE Foundation


Defining and Delivering the Return on Investment (ROI) from a Responsible Corporate Culture – Part I & II

The findings are in building a responsible corporate culture pays dividends. A landmark research study supported by Verizon and the Campbell Soup Company, and conducted by IO Sustainability and Babson College finds that a responsible culture delivers a wide range of financial and competitive benefits. This proposed panel session will share the exciting findings from Project ROI that establish clear targets in dollar terms that companies should expect their well-managed and strategic corporate responsibility (CR) efforts to deliver. This includes specific dollar ROI metrics related to enhanced share price, increased revenue from sales, reduced operating costs, increased productivity, and enhanced brand and reputation. The presentation will not only show what kind of ROI to expect, it will also share lessons on the leading practices companies adopt to achieve these results. The research will come to life through the experiences managers from leading companies such as Campbell Soup Company and others will share. Audience members will leave inspired, informed, and armed to integrate CR into their companys culture. This is because the research takes a major step forward to resolve the on-going debate. The issue is not whether a responsible culture generates financial value. Instead the issue is how companies should manage to achieve the tremendous value-creating potential corporate responsibility possesses. Audience members will leave the session with specific takeaways on how they can create value.


Niki King
Senior Manager, CSR Program Office
Campbell Soup Company
Steve Rochlin
IO Sustainability


Under the Lens: Claiming Green The Influence of Green Product Claims on Purchase Intent and Brand Perception

Great sustainable product stories, told well, can generate enormous benefits. Thats why leading global brands have made sustainable products and processes and the effective communication of their efforts a high priority. But telling a sustainability story is rife with risks. Making unsubstantiated claims can damage your brands reputation and strain customer loyalty. On the other hand, communicating your sustainability efforts in a credible and compelling way can influence consumer purchase intent and brand perception. How do you tell your product story effectively? Thats what UL Environment set out to uncover with a study, conducted by Shelton Group, which polled more than 1,000 consumers and conducted more than 41,000 head-to-head green product claim comparisons. In this presentation, youll hear the key findings from that study and hear a discussion about how to leverage this information to enhance your companys sustainability story to drive greater brand value.


Mark Rossolo
Director of Public Affairs
UL Environment


When Good Intentions Aren’t Good Enough – De-mystifying Supply Chain Sustainability

It is simply not enough in today’s world to just set out a CSR policy or a supplier code of conduct and think you are doing the right thing. For today’s multinational, extended supply chains span continents, industries and issues. Whether it’s choosing a specific issue to tackle, a particular standard to adopt, or understanding the most critical issues that are material to your business, there is no shortage of challenges within today’s global supply chains.

This session will take a deeper dive into the complexities of a sustainable supply chain. We will help you understand how to prioritize your most important supply chain issues, measure your impact, and figure out the steps to move from basic compliance to a mature approach that adds significant business value.

Are you ready to move beyond good intentions in your global supply chain?


Megan DeYoung
Corporate Citizenship
Oren Jaffe
Business Development Manager
Corporate Citizenship


Architects of Culture: How Leaders Can Build Cultures that Bust through Boundaries & Drive Results

Management scholar Edgar Schein says leaders are the main architects of culture. If thats true, what are the architects building materials? And how do you build a culture that withstands complexity and volatility, crosses boundaries of all kinds, and cares for people while pushing for success? This panel brings together strategists and culture leaders for global organizations of significant size and complexity, and asks the question, What works? Through their stories, well learn the hard-earned lessons of creating a culture that busts through boundaries and drives success. Panelists will explore the importance of mission alignment, communications strategy, leadership development, and future-proofing, in order to create a culture that truly reflects the organization. When done well, the culture becomes a tangible asset that smart leaders the architects of culture can leverage in order to meet complex organizational objectives..


Amber Johnson
Chief Communications Officer
Center for Values-Driven Leadership
Melissa Mykleby
VP of Talent & Leadership Development
Rick Naughton
Senior International Affairs Advisor
United States Air Force
Kasey Short
Director of Global Menu Strategy
McDonald’s Corporation


Accelerating HR’s Role in Sustainability: The Next Big Step

While sustainability may start out as grand goals, it lives and dies by the millions of little actions made by everyday employees. HR departments could be your best ally for successfully mainstreaming sustainability into all aspects of your corporate culture. HR influences talent management, culture change, learning and development, shaping values, and rewards and recognition. Beyond that, HR can help create a purpose driven, conscious, connected workforce. HR could help steward a shift toward total employee involvement in sustainability but is all too often left out of the equation altogether, or at best, invited too late to the game.

This session will educate and inspire CSR, line managers, sustainability and other C-suite executives to set clearer expectations for the critical role that HR could play in enabling their sustainability initiatives to succeed. Takeaways include practical tools for organizations to assess and step up the role of HR in sustainability.


Jeana Wirtenberg, Ph.D.
President & CEO
Transitioning to Green
Barry Dambach
Senior Director of EHS & Sustainability
Laurie Roy
Director, Human Resources, Corporate Resource Units
Alcoa, Inc.






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