Sustainable Advantage

Sustainable Advantage


What is the new competitive equation? In its recent paper New Bases of Competitive Advantage: The Adaptive Imperative, Boston Consulting Group says “…sweeping changes in the business environment argue for an ‘adaptive imperative’ as a new way of acknowledging and unlocking the dynamic qualities of competition.” Inherent in this adaptive imperative are transformations in strategy that take into account the broader social and ecological contexts of business.  Yet key questions, such as shareholder buy-in and measurement, still remain. Find insights here from renowned thought leaders on these questions and join us in unpacking the new competitive equation at the Commit!Forum 2011.

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